Is your online branding presenting your business correctly?

At Resolver Recruitment, we are constantly reminding our Candidates to ensure they run a Google Health Check, particularly when they are job searching, to make sure they are presenting themselves appropriately online.

Like most of our Clients, our Candidates also do their own research by looking up potential employees on social media. So as a business owner, it is essential that you run checks on your own business to see how you are presenting to potential Candidates or Clients.

Branding is critical to your business! It can change how people perceive your company, it can bring in new business and increase your brand awareness. It has a huge impact on your business.

Here are the top 5 reasons why branding is so important for your business.

Branding Gets Recognition

Building a brand that people recognise and most importantly remember is essential. Keeping your branding and content consistent across all channels and using a powerful and memorable logo shows a united message to customers.

Branding Increases Business Value

Strong branding will create sales and revenue for your business and can increase a business’ value by giving the company more leverage in the industry.

Branding Engages and Aligns Employees

When an employee works for a strongly branded company and truly stands behind the brand, they will be more satisfied with their job and have a higher degree of pride in the work that they do. Working for a brand that is reputable and held in high regard amongst the public makes working for that company more enjoyable and fulfilling.

Branding Attracts Top Talent

Alongside engaging your current employees, you also want to be attracting new talent to help your business grow and thrive. People are attracted to successful businesses and teams that win so creating a strong brand will naturally position you as an attractive company to work for.

Branding Builds Trust Within The Marketplace

As people get to know your brand and recognise your professional appearance, their trust in the brand will grow. Showing that you are industry experts means that people will trust the services you provide and are more likely to use you.